SWAG
Cheap swag creates a cheap impression. Brand awareness is never about slapping a logo on a cheap phone case. It’s about creating a lasting, high-quality impression through items people actually want to keep and wear.
My philosophy on swag is simple: if a gift feels disposable, so does the brand.
Whether it is premium North Face jackets or those iconic Betabrand hoodies that I still see at adtech conferences years after the AdColony brand itself retired, you don’t need to gift a branded game console to every lead to win them over, but we do need to show we put real thought into what we do.
Sometimes that means a perfectly timed hoodie… and sometimes it means re-finishing the Dentsu LA custom pool table with a giant rocket on it to ensure our brand was literally the center of the room. Balance is key.
PGC London 2023
Guiding Digital Turbine’s global events strategy was a wonderfully enriching experience, and PGC London 2023 was a great and rewarding final event with team members across marketing, product marketing, multiple sales teams, and other groups. I led planning for this event and managed the strategy and overall narrative, and contributed to the overall content of the booth, swag, and 5 speaking and panel sessions and a pre-event speaker spotlight.
PGC is a keystone event for Digital Turbine’s publishing and performance strategy, and I negotiated a large, global-level package that included multiple events including Seattle, Toronto, Tel Aviv, London, and Helsinki, at a great deal the benefitted both parties.