SWAG

Cheap swag creates a cheap impression. Brand awareness is never about slapping a logo on a cheap phone case. It’s about creating a lasting, high-quality impression through items people actually want to keep and wear.

My philosophy on swag is simple: if a gift feels disposable, so does the brand.

Whether it is premium North Face jackets or those iconic Betabrand hoodies that I still see at adtech conferences years after the AdColony brand itself retired, you don’t need to gift a branded game console to every lead to win them over, but we do need to show we put real thought into what we do.

Sometimes that means a perfectly timed hoodie… and sometimes it means re-finishing the Dentsu LA custom pool table with a giant rocket on it to ensure our brand was literally the center of the room. Balance is key.