Citi is one of the largest global banks in the world, operating across more than 90 markets and serving institutional, corporate, and consumer clients.

Within Citi, I sit inside Wholesale Lending Credit Risk (WLCR), where I led the brand journey and narrative positioning, and messaging for Helios, the unified platform built to modernize WLCR as part of Citi's transformation work tied to the 2020 OCC Consent Order.

I have also led internal branding for ICM Change Management and Enablement (ICM CM&E), shaping how the team shows up across the organization and how its work is communicated to the people it supports.

Most of these materials live behind Citi's walls and cannot be shared publicly. If you'd like to see examples or hear how I've approached brand adoption, internal communications, rollout strategy, and product branding inside WLCR and ICM, I'm happy to walk through specifics on a 1:1 call.